Social Media

You know those quiet moments , maybe while folding laundry or waiting in line at Target, when your mind drifts into a vision of what your business could be? The kind of business that has people saying “I saw you on Instagram and knew I had to book” or “Your website made me feel like you already understood what I needed.” That vision? It’s not just a daydream. It’s direction. It’s your gut showing you where you're headed, if you’re willing to start showing up like the busines

I opened Instagram the other day, just doing the usual scroll and something felt off. Not like the app was broken, but like I had walked into a room where everything had been quietly rearranged. For a second, I thought I clicked on the wrong app. Reels were suddenly right there—front and center when you swipe. DMs had their own dedicated space in the navigation bar. And the feed, which used to be the main attraction, felt like it had been gently pushed to the background. No m

The other morning, I was sitting at a red light on my drive to work. I had a coffee in hand, my brain was only half awake and then something oddly eye-opening happened. I glanced over and noticed the kind of thing you probably see a dozen times a day without really registering: a local business decal on the door. This one was for a cleaning company. The decal had the business name, a phone number, and a website listed. And for whatever reason, it made me pause. I asked myse

I know, I know. It feels like we just wrapped up summer and now we’re talking about 2026? But if you’re anything like me and most business owners I talk to, you want to know where things are headed so you can actually plan your content, instead of always feeling like you’re behind. Because here’s the deal: social media isn’t slowing down (at least not anytime soon). But it is shifting and if you’re still creating content like it's 2022 (or worse, not at all), you’re probably

You know the feeling: You spend 45 minutes crafting the perfect Instagram post—great photo, thoughtful caption, strategic hashtags—only...

I know, I know... social media can feel like just another thing on your never-ending to-do list. But if you’re still thinking of it as an...

If your content isn’t getting reposted… it might be getting ignored. Instagram’s quietly rolled out a repost feature  that lets people...

If your Instagram reach is tanking, it’s not because the algorithm hates you. It’s not because people “just don’t see posts anymore.” And...

If you’ve spent five minutes on TikTok lately, you’ve probably stumbled into RushTok — the shiny, bow-drenched world of college sorority...

Here’s something most businesses won’t say out loud—but it’s the reason their social media falls flat: they’re posting just to post. Same...

Let’s be honest: If your social media posts sound like flyers—“Book now!” “New offer!” “Accepting clients!”—you’re not alone. Most...

Your Instagram Content Can Now Show Up on Google. Are You Ready? A quiet little update rolled out this July—and if you’re a business...

Your perfectly polished mission statement? No one’s reading it. But a screenshot of that wild patient review with a Taylor Swift GIF?...

Let’s call it like it is: Your audience isn’t reading every word of your long captions. They’re watching videos. Scrolling fast. Deciding...

Last week, a zebra named Ed pulled off the great escape in Tennessee—bolting from a trailer, sprinting through backyards and highways,...

Instagram just dropped a feature that might completely shift how we think about exclusivity and engagement on social media. It’s called...

Social media is changing—but not in the way most people think. It’s not about trends. It’s not about aesthetic feeds. It’s not even...

If you’ve been sleeping on Instagram Live, it’s time to wake up—because your next patient might be watching. In a world of polished posts...

Let’s be honest—marketing can get messy . One day you’re batching content like a pro, and the next? You’re throwing up a post...

Let’s paint a picture. A new patient walks into your office. The walls are scuffed. The plants are drooping. The magazines are from a...