Social Media SEO Is Here: How to Make Your Instagram Posts Show Up on Google

Kristi Buckner
Jul 17
2 min read

Your Instagram Content Can Now Show Up on Google. Are You Ready?

A quiet little update rolled out this July—and if you’re a business owner posting on Instagram or Facebook, you should probably know about it.

Your public social media posts can now appear in Google search results. Yes, really. That means someone searching for a service like yours might find a post before they ever find your website.

If you’ve been treating social media like a pretty place for fluffy content… you’re about to miss a massive opportunity.

Let’s talk about why this matters—and what you need to do right now.

So, What Exactly Changed With Social Media SEO?

As of July 10, Google is starting to index public Instagram and Facebook posts.

Here’s what that means in normal talk:

People searching for services (like “chiropractor near me” or “bezel engagement rings”) might see your social posts in their results.
Meta is finally playing nice with Google.
You now have a free visibility channel—if you know how to use it.

Why It Matters (Especially for Local Businesses)

This is a huge win for small businesses and service providers who are active on social.

Your content is no longer just for followers—it’s now part of your SEO presence.

Think about it: If your Instagram post is answering someone’s question, showcasing your service, or highlighting a specific location—Google might surface it to someone who’s never even heard of you before.

That's reach.

That’s traffic.

That’s awareness.

That’s potential bookings.

But There’s a Catch…

Google is smart—but it’s not magic. If your captions say things like “Happy Monday!” or “Feeling good today!” …you’re not going to show up in search.

If your content doesn’t say who you help, what you do, or where you are—Google can’t do anything with it.

This isn’t about making everything sound stiff and keyword-heavy. It’s about being clear.

Also want to point out: you can get these keywords across in a trending and fun way. Ask us how.

4 Things You Can Do Right Now

Use real words your audience would Google. Instead of “Shiny rings” say “Engagement rings that shine in Nashville.”
Tag your location. This is especially important for brick-and-mortar businesses.
Write educational captions. Answer common questions. Break down your process. Explain what you do.
Include services in your posts. Use “social media management,” “acupuncture,” “massage therapy,” etc. clearly.