I opened Instagram the other day, just doing the usual scroll and something felt off. Not like the app was broken, but like I had walked into a room where everything had been quietly rearranged. For a second, I thought I clicked on the wrong app. Reels were suddenly right there—front and center when you swipe. DMs had their own dedicated space in the navigation bar. And the feed, which used to be the main attraction, felt like it had been gently pushed to the background. No major...

The other morning, I was sitting at a red light on my drive to work. I had a coffee in hand, my brain was only half awake and then something oddly eye-opening happened. I glanced over and noticed the kind of thing you probably see a dozen times a day without really registering: a local business decal on the door. This one was for a cleaning company. The decal had the business name, a phone number, and a website listed. And for whatever reason, it made me pause. I asked myself: “How many...

I know, I know. It feels like we just wrapped up summer and now we’re talking about 2026? But if you’re anything like me and most business owners I talk to, you want to know where things are headed so you can actually plan your content, instead of always feeling like you’re behind. Because here’s the deal: social media isn’t slowing down (at least not anytime soon). But it is shifting and if you’re still creating content like it's 2022 (or worse, not at all), you’re probably wondering why...