Your Next Patient Might Be Watching Your Next Instagram Live
- Kristi Buckner
- May 7
- 2 min read
If you’ve been sleeping on Instagram Live, it’s time to wake up—because your next patient might be watching.
In a world of polished posts and perfectly curated Reels, Instagram Live brings something people are starving for: realness. And when you’re a chiropractor or health practitioner, that kind of unfiltered, authentic connection builds trust fast.
Here’s why Instagram Live should be part of your content strategy—and how to make it work even if going live makes your palms sweat.
Why Instagram Live Works for Chiropractors
Instagram Live isn’t just for influencers or viral creators. It’s a powerful tool for any service-based business—especially chiropractors and wellness professionals—who want to show up, build trust, and get seen.
Here’s what makes it so effective:
It’s real-time, and real people love real-time. Lives feel personal. There’s no editing, no filters (unless you want them), and no do-overs. Viewers get a front-row seat to who you really are—and that’s a good thing.
It beats the algorithm. Instagram favors live video. Your followers get notified, and Lives often get better placement in the app, meaning more visibility.
It builds connection, fast. You can interact with viewers, answer questions, and let your personality shine. People don’t book with businesses—they book with people they trust.
5 Tips to Go Live Without the Awkward
Let’s be honest: going Live can feel weird at first. But with a little prep and a lot of practice, you’ll be showing up like a pro. Here’s how to start:
Have a clear topic or goal. Don’t hit “Go Live” and wing it. Choose a topic patients actually care about—like “3 Signs You Might Need an Adjustment” or “How Chiropractic Supports Digestion.”
Promote it ahead of time. Build anticipation. Post about your Live on your feed and Stories 1–2 days in advance. Instagram even lets you schedule Lives now and share countdowns.
Pin a comment at the beginning. This helps new viewers who join late know what the Live is about. You can include a quick summary, a call to action, or your booking link.
Keep it casual—not scripted. You’re not delivering a TED Talk. Talk like you’re chatting with a patient in the office. Be yourself. A little imperfection makes it more relatable.
Save it and repurpose. After your Live, save the recording. You can pull quotes for graphics, cut it into Reels, post on YouTube, or turn it into a blog post (like this one!).
Ready to Show Up?
The truth is, your next patient might be scrolling right now—looking for someone like you. Someone who shows up. Someone who educates. Someone who makes them feel seen, not sold to.
Instagram gives you the platform. All you have to do is show up.
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