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You know those quiet moments , maybe while folding laundry or waiting in line at Target, when your mind drifts into a vision of what your business could be? The kind of business that has people saying “I saw you on Instagram and knew I had to book” or “Your website made me feel like you already understood what I needed.” That vision? It’s not just a daydream. It’s direction. It’s your gut showing you where you're headed, if you’re willing to start showing up like the busines

I opened Instagram the other day, just doing the usual scroll and something felt off. Not like the app was broken, but like I had walked into a room where everything had been quietly rearranged. For a second, I thought I clicked on the wrong app. Reels were suddenly right there—front and center when you swipe. DMs had their own dedicated space in the navigation bar. And the feed, which used to be the main attraction, felt like it had been gently pushed to the background. No m

The other morning, I was sitting at a red light on my drive to work. I had a coffee in hand, my brain was only half awake and then something oddly eye-opening happened. I glanced over and noticed the kind of thing you probably see a dozen times a day without really registering: a local business decal on the door. This one was for a cleaning company. The decal had the business name, a phone number, and a website listed. And for whatever reason, it made me pause. I asked myse

I know, I know. It feels like we just wrapped up summer and now we’re talking about 2026? But if you’re anything like me and most business owners I talk to, you want to know where things are headed so you can actually plan your content, instead of always feeling like you’re behind. Because here’s the deal: social media isn’t slowing down (at least not anytime soon). But it is shifting and if you’re still creating content like it's 2022 (or worse, not at all), you’re probably

I have to tell you about something I stumbled across recently that stopped me in my scroll and it has everything to do with smart, intentional content marketing. I was planning a trip to Michigan to drive through the Tunnel of Trees—this famously scenic 29 mile route that explodes with fall colors. Naturally, I wanted to make sure the leaves had actually started changing before we made the drive, so I searched “tunnel of trees michigan today” on Instagram and guess what poppe

You know the feeling: You spend 45 minutes crafting the perfect Instagram post—great photo, thoughtful caption, strategic hashtags—only...