Marketing

You know those quiet moments , maybe while folding laundry or waiting in line at Target, when your mind drifts into a vision of what your business could be? The kind of business that has people saying “I saw you on Instagram and knew I had to book” or “Your website made me feel like you already understood what I needed.” That vision? It’s not just a daydream. It’s direction. It’s your gut showing you where you're headed, if you’re willing to start showing up like the busines

I know, I know. It feels like we just wrapped up summer and now we’re talking about 2026? But if you’re anything like me and most business owners I talk to, you want to know where things are headed so you can actually plan your content, instead of always feeling like you’re behind. Because here’s the deal: social media isn’t slowing down (at least not anytime soon). But it is shifting and if you’re still creating content like it's 2022 (or worse, not at all), you’re probably

Last week, a zebra named Ed pulled off the great escape in Tennessee—bolting from a trailer, sprinting through backyards and highways,...

Instagram just dropped a feature that might completely shift how we think about exclusivity and engagement on social media. It’s called...

Social media is changing—but not in the way most people think. It’s not about trends. It’s not about aesthetic feeds. It’s not even...

Let’s be real: you might be posting great content, showing up on Instagram, and running the occasional ad… but if someone Googles “[your...

If you’ve been sleeping on Instagram Live, it’s time to wake up—because your next patient might be watching. In a world of polished posts...

Let’s get uncomfortable for a second. If your website were a person… would you hire them? Would you trust them with your credit card?...

Let’s be honest—you're busy. Helping patients, managing staff, trying to keep up with social media… oh, and also somehow being a...

Let’s be real for a second: when was the last time you looked at your email list? Not just logged into your email platform… but actually...