Why Social Media Needs to Be in Your Marketing Strategy (Even If You Feel "Too Busy")

Kristi Buckner
Sep 17
2 min read

I know, I know... social media can feel like just another thing on your never-ending to-do list. But if you’re still thinking of it as an optional extra, something you’ll “get to when you have time,” it’s time for a mindset shift.

Because social media isn’t optional anymore—it’s essential.

It's the front door to your business. And your audience? They're already outside, deciding whether to come in.

1. Social Media Is Where People Actually Look First

Before they Google you…

Before they check your website…

Before they read your reviews…

They’re checking your Instagram. Scrolling through your Facebook. Watching your TikToks. That’s the reality.

If you don’t show up there—or what they see looks outdated, inactive, or inconsistent—they move on.

Your feed is your first impression, and sometimes, your only one. So yeah… it matters.

2. It Builds Trust Before the First Conversation Ever Happens

People don’t buy from businesses. They buy from people they trust. People they feel a connection with.

Social media gives you a chance to:

Be seen and heard
Share your personality and values
Answer common questions
Educate your audience about things they might be interested in
Let people feel like they already know you

That trust? It makes all the difference. It turns a “maybe later” into “okay, I’m in.”

3. It Powers Everything Else You’re Doing

Think your Instagram posts only live on Instagram? Think again. Your social media marketing strategy feeds:

Your emails
Your ads
Your SEO
Your local visibility

If your content is strong, it shows up everywhere—and suddenly everything works better together.

It’s like the fuel in your marketing engine. No social presence? You’re running on empty.

4. It Tells You What Your Audience Actually Wants

Here’s something no one talks about enough: Your audience is literally raising their hand every day and telling you what matters to them.

They save posts.

They share them.

They reply.

They comment.

All you have to do is pay attention.

If you post consistently, social media becomes your best feedback loop. It’s like real-time market research… for free.

5. It’s Still the Only Platform That Can Explode Your Visibility Overnight

Ads require budget. Email requires a list. SEO takes time.

But a single great Reel? A well-timed carousel? A trending sound used just right?

It can put you in front of thousands of new people tonight.

Social media is the only channel that lets you scale organically—without spending a dollar.

And if that sounds like magic... it's because it kind of is.

Look, we get totally it. You’re busy. You’ve got a lot on your plate. Maybe social media has felt like a second job—or a guessing game.

But the truth is: You can’t afford to ignore it anymore.

It’s not just where your audience is—it’s where opportunity lives. The trust, visibility, and connection you’re looking for? It all starts with social media.

We work with small businesses like yours every day to take social media off their plate… and put strategy in its place. Not just random posting, not just hoping for a viral moment. We come with real strategy that builds your brand and your bottom line.

Ready to show up like you mean it? Book your free strategy call with us here.