Are You Invisible on Google? Here's What Every Local Business Should Know About SEO

Let’s be real: you might be posting great content, showing up on Instagram, and running the occasional ad… but if someone Googles “[your service] near me” and your business doesn’t show up? That’s a major problem.

Because no matter how good you are at what you do, if your client can’t find you when they’re ready to book—you basically don’t exist. And the frustrating part? It’s not always about how much content you’re posting. It’s often about where you’re not showing up.

drum roll please 

Enter: your Google Business Profile (formerly known as Google My Business).

You’ve probably set it up. Maybe you have even updated your hours and added a photo or two. But if you haven’t touched it in a while, chances are it’s doing nothing to help you get found. Meanwhile, Google is busy showing off businesses that look active, engaged, and trustworthy.

And here's the kicker: Google is watching.

It's tracking whether you’re uploading recent photos, replying to reviews, and posting updates regularly. If your profile is a ghost town, you're giving Google no reason to rank you in local search results—no matter how great your Instagram looks.

Now here’s where things get interesting. Most people don’t realize their social media content and their Google visibility are actually connected. You’re already creating Reels, writing captions, and sharing photos. So why not post that content where it can help you get found?

Post your behind-the-scenes pics and patient highlights to your Google profile.

Turn a few value-packed tips into a Google Post.

Share a short video tour of your space.

That’s the kind of content that helps build trust—and it gives Google a reason to push your profile to the top when someone searches for what you offer.

This isn’t about doing more. It’s about posting the right things in the right places. And most businesses are missing the mark.

If you’re not seeing yourself on the map—or if your competitors are showing up while you’re left wondering why it’s so quiet—this is your sign to fix it. The best part? It doesn’t require a fancy, overpriced, SEO agency or some complicated strategy. It just requires consistency and a little know-how.

At Defined Digital Marketing™, we build this into every social media package we offer. Because your content shouldn’t just look good—it should help people find you. That’s why Google Business Profile posting comes standard for our clients. We make sure you're showing up where it counts.

Want help getting found again?

Let's make you visible again!